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Fueled by more types and sources of data than ever before, insight from analytics is redefining the boundaries of what’s possible for individuals, organizations and entire industries. Advances in technology, such as the increasing penetration of cloud services and the myriad of devices that comprise the Internet of Things (IoT), are generating opportunities to gain a more relevant and deeper understanding of your organization and the marketplace.
Analytics reveal what your customers truly value and what’s really happening across your operations. So you can act first and act with confidence. With this level of understanding, even your toughest challenges present opportunities to differentiate for better business results. With no decision left to chance and no person limited by a lack of understanding, insight becomes an economic driver to build new value and to gain competitive advantage.
Turn faster insight into faster action with unmatched analytics capabilities on a foundation of data you can trust. Adapt easily to today's hybrid data--structured and unstructured, at rest and in motion, on premises, on cloud and in mixed environments. Energize your business with rapid innovation enabled by an open platform built on Spark.
This is the era of cognitive business. Your industry is facing an explosion of data. Pioneering organizations are already leveraging cognitive capabilities to realize significant business value and help solve some of society’s greatest challenges. Outthink the future by unleashing IBM's cognitive technologies to understand; reason and learn. Get started on your cognitive journey today & achieve the first-mover advantage.